Slowing down my Blogging Rate

A few days ago, my blog turned seven (7). Wow! And this post right here is number 329. This is roughly one post per week over the last seven years. Not bad. ;D I can’t believe I was able to publish that much at this rate for so long. However, I have decided to slow down my publishing rate for some reason. Following are some insights:

Previous Motivation

Right from the beginning, I wanted to share knowledge in order to give something back to the community. That is: Not only consuming information from the Internet but feeding it with information as well. Since I was working with some interesting firewall vendors such as Palo Alto Networks or Fortinet as well as (new) technologies such as IPv6 or DNSSEC, I had many things to write about that were not that commonly present on other blogs. Since back then my list of post ideas increased constantly. And while I spent a couple of nights per month at some hotels (due to my job), I also had some time left to write those posts.

My 2nd motivation was to document everything for myself. Kind of “the project is only finished when the blog post is published”. Indeed, doing it that way I learned a lot of details for every technology I am working with (because I don’t want to share smattering), while I have quite a good wiki for myself. It happens really often that I am using the search field in my own blog to find something I was doing a couple of years ago. ;)

Anyway: I really want to thank you for visiting my blog. I am proud to deliver some kind of information to various technical persons. Thanks to Google, by the way. ;)

Life Changes

However, life changes. In the meantime, our family has grown – now we got 3 kids – and we have moved into our own house. Yeah. And as everyone owning a house knows, you’re never finished. ;D I have also changed my job to be at home every evening to have more time with my family. Good decision!

Photo by Chris Lawton on Unsplash

Now, talking about my blog, after all those years of using my spare time documenting something for the Internet, I got some reputation (which is nice), but no income at all. This was not a problem for the first years. But since I don’t have spare time left anymore, it’s kind of hard to prioritize something that costs you a couple of hours a week. Getting a positive comment every now and then won’t keep you motivated for decades.

I have tried to monetize my blog in a couple of ways – but none of them worked at all. Ads via Google AdSense was easy to use but did not pay off. About 90 % of my readers have adblockers. Disabling the adblockers for my blog voluntarily doesn’t work. Furthermore, I don’t want to overcrowd my blog with ads. It will only annoy those people without adblockers. I don’t want to hide my blog behind a paywall as well.

I also tried a donate button for some years. But, do you know what? Within two years only one single person has donated. Only one. In 2 years. To be honest, this is kind of disappointing. I have a couple of hundred readers a day, but everyone only wants to get good information for free. Well, that’s how the Internet works. I have to deal with it. (Maybe because my articles are not of interest to private persons, but only for employees. And why should an employee donate from his private pocket for something in regard to his job? Hence I can understand it.)

–> You can still be one of the first persons who spends me some bucks for my blog. :D Here we go: https://www.paypal.me/webernetz <–

Finally, I tried to find some sponsors. Long story short: Nobody was interested in sponsoring my blog. That is, no company related to network firewalls. Okay, they have their marketing budgets and my blog isn’t big enough to justify such an effort. (By the way: I am receiving some weird guest blog post inquiry mails every other day. But this is not the way I want to sell my blog.)

What Happens Next?

So, I won’t shut down my blog, but I will decrease the blogging rate from one post per week to about one post per month. I still have lots of ideas and I still like to hit the publish button. ;)

This way, I will keep my blog alive. Maybe I will get even more new readers since they won’t be flooded that much anymore. ;)

What do you think about it? General ideas? Know issues? ;) Please write a comment below and share your opinions. I am highly interested in them. Appreciate it.

Other Hobbies

In case you are interested, I’m making music at our church (find me at the electric guitar):

or practicing the guitar by myself #MakeMusicChallenge:

or doing some photography:

Magnesium Top on Ortega Ukulele

Not talking about my biggest hobby: my three kids. ;)

4 thoughts on “Slowing down my Blogging Rate

  1. Hey! just wanted to say it’s sad for me to read this since your blog post has been a huge helper in my early days into the infosec world and helped me a lot in my early days on work so big thank you for that!
    Just an idea that maybe would help,
    maybe move your articles into the “Medium” platform? could be that you’d get there more exposure and may earn you some money?
    I’m paying a monthly membership since I’m getting great content from all sort of people and subjects, so just an idea :)

    1. Hey Erez. Thanks for your feedback. For now, I will leave all content on my blog and will stay with the “one post per month” rate. But thanks for your idea! Appreciate it.

  2. It’s always good to slow down, especially having in mind “one post per week over the last seven years”. That is amazing pace! Kudos! I started following your blog three years ago, because I needed to setup NTP correctly on Fortigate unit. Since then I’m subscribed to your blog and twitter. Hope to read your posts from time to time. Thanks!

  3. Hallo Johannes – schade zu lesen – zumal ich immer gerne nachgeschaut habe, was Deine Aktivitäten sind – vieles war inspirierent.

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